UNDERGROUND- IT’S IN THE DETAIL
Take a careful look at all of products and you will find more than you expect. We like all of our products to tell a story, the story of our brand and the things that inspire us.
The enamel badges, made in the Jewellery quarter if Birmingham, each one carefully stamped with the half-moon logo. Each design a representation of our music sub culture.
The “British Sound “Hoodie. No two the same. Each one as individual as the music that they represent. The Tartan is woven for us in Britain. The woven patches all represent music genres that make up the “British Sound “. Each patch is woven in Britain by the original jacquard method and overlocked to the hoodie.
The Rabbit Lock. The original Rabbit padlock that was the neck chain of choice for Sid Viscous. The chain bears the original R on the face and is supplied with keys just likes Sid’s.
The Original Wulfrun Creeper. The corrugated outsole, the 100% leather upper, the intricate interlace detail on the apron, the Half-moon tab –discreet but ever present.
The Jungle collection. The sole based on the digital visualisation of sound – the sole represents the oscillations of sound. The upper based on the cult Monkey boot that was the boot of choice for many sub cultures now reimagined for a new age.
That’s the detail. It’s what we think about and we hope you appreciate it.